S3 Padel - Brand & Marketing Design

The brief and challenge

The brief was to provide flexible creative support across S3 Padel’s growing range of marketing and venue requirements. This included developing promotional materials, creating digital assets for social media and refining the existing logo to ensure a cleaner, more consistent application.

A key project was supporting the launch of a new venue in Bangor, which required clear, considered signage in both English and Welsh. Across each deliverable, the challenge was to maintain a recognisable brand identity while adapting the design to different formats, audiences and environments.

My role and approach

As a freelance designer, I worked across both digital and print, delivering a variety of creative assets tailored to S3 Padel’s needs. My work included A5 promotional flyers, venue-specific marketing materials, bilingual court signage, social media templates and paid advertising assets.

Alongside these deliverables, I refined the existing logo and created clean, consistent logo assets to support its use across different applications. My approach focused on clarity, consistency and flexibility, ensuring each asset felt connected to the wider brand while serving its specific purpose.

Reflection and results

This project was a great opportunity to support a growing brand across a broad mix of creative requirements, balancing quick-turnaround marketing assets with more considered venue applications.

It reinforced the importance of a flexible visual identity that can work just as effectively across digital campaigns as it does in a physical environment. By refining the logo and delivering a consistent suite of assets, I helped establish a more cohesive visual presence across S3 Padel’s marketing and venue touchpoints.