Sports Brand & Campaign Design

US SailGP

Working with the USA team competing in SailGP was an exciting opportunity to contribute to one of the fastest-growing sports in the world. My role focused on increasing engagement across social media, keeping existing fans informed and attracting new audiences through impactful and visually engaging design.

I worked across a wide range of campaigns and deliverables, including competition graphics, race posters, team line-ups, promotional assets, website graphics and Instagram carousel content. The role also extended into print design, where I created personalised race lanyards, flyers, drink coasters and business cards to support events and brand activity.

One of the most rewarding aspects of the project was learning about a new sport and gaining insight into an American fan base. Working with a globally travelling team based in the United States also brought unique challenges, including managing different time zones, balancing multiple briefs and delivering work to tight deadlines. This experience strengthened my ability to work collaboratively in a fast-paced international environment while maintaining a high standard of design across both digital and print media.

Williams Racing

Working with Williams Racing meant balancing creative impact with technical precision. I developed a wide range of assets from dynamic social media templates to large-scale event graphics, designed to better connect the team with its global fans. The fast-paced Formula 1 environment required me to be highly adaptable, ensuring every design stayed sharp and aligned with their evolving brand guidelines.

F1 Drivers and Athletes

I’ve worked on a range of personal branding projects for Formula 1 drivers, creating engaging digital assets for use across social media and websites. This involved understanding each driver’s personality, goals and audience to ensure their brand was represented in an authentic and impactful way.

I particularly enjoyed developing and refining brand elements that reflected what mattered most to each individual. The work extended beyond social media to include email campaigns, web content and merchandise promotions, helping to create a consistent brand presence across multiple touch points.

Premier League Digital

One of my most rewarding projects was developing data-led templates for the Premier League, one of the world's most prestigious football leagues. Collaborating with their brand team, I designed templates to communicate complex data sets, such as heat maps, touch maps, pass maps, and shot maps, while balancing visual appeal, player imagery, and brand integrity.

Given the fast-paced football industry, designs needed to be eye-catching and convey key data quickly and clearly. A key contribution was the creation of "stickers," a format that became highly popular on their social platforms. This approach allowed pitch visualisations to be layered directly over player imagery for greater visual impact.

Beyond social media, I crafted detailed templates for the Premier League's website articles, covering season overviews, match performances, and player and team comparisons. Seeing these designs liked and shared worldwide, generating thousands of impressions, was incredibly rewarding — and a testament to the work, the digital team have continued using the templates for two seasons and counting.